Jellycat was established in London in 1999 and has since launched many new soft toy designs every year. Irresistibly cuddly and sophisticatedly silly. The name was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck! Jellycat has designed in the UK since the beginning and continues to work with designers in London and around the country. The small range launched in 1999 was individual and most unusual, announcing themselves as a soft toy creator with a difference. Since then they have continued to work hard to combine the coolest designs with the most luxurious of fabrics in the process creating thousands of wonderfully innovative soft toys.